Good Web Design and Education?!?

We were recently approached by a mainstream media outlet about some inflammatory comments our CEO made regarding Catsup v. Ketchup. The following is an excerpt:

Wall Street Journal: Why does good web design matter to educators? Or perhaps I should say, why should it matter?

Loucks'd's Press Secretary: Intelligent and provocative question. I'd first like to mention that while it has never been the policy of Loucks'd to pass judgment we do have an office pool regarding the death of some of the poorer websites.

WSJ: By poorer you mean?

Loucks'd: Oh we've all seen them. The atrocious sites that have been assembled from some newbie's concept of the clear and simple web. Take most of the blogs on Blogspot for instance. Hideous.

WSJ: Getting back to the point then...

Loucks'd: I have two mantras or sayings or cliches or what-have-yous that I like to repeat to my athletic teams. First I like to tell them, No one wins by accident. Then I tell them, Amateurs work until they get it right. Professionals work until they can't get it wrong. Web site design is no exception to this. We're in an environment- especially in the Milwaukee area that supports choice programs- that is increasingly competitive. Schools may think that their website is just a website for teachers and the stray parent that forgot that Desperate Housewives was on but in reality it is an open sign. It is a fresh coat of paint. It's where people go to learn about you. When Loucks'd goes looking for work we go to websites. When Dick and Jane move from Toledo and they're looking for schools, they go to websites. This isn't a hard concept.

WSJ: Granted, but then Loucks'd isn't in any administrative committees that we know about. How does this effect him... or them... or you all... I'm unfamiliar with referring to the singular in the third...

Loucks'd: Aren't you The Wall Street Journal? Perhaps we should apply for your job. As an English teacher Loucks'd does not need to worry on a daily basis about the form and function of DSHA.info (that is DSHA dot INFO) but it is much easier to sell the real world to students if their school's website - the front door of the school - is as professional as we expect them to be. It is the same as a dress code for staff and students. We dress professionally because we expect professional behavior. End of interview.

WSJ: But what about Catsup?

Loucks'd: It's ketchup. Good day.

If you're reading this... You Are Lost

This is the second iteration of the Mr. Loucks Grad Class.  Deal with it.